One of the other ways it might work is that you already have a business and you just want to get the business making more money or helping out your clients better. If you have a good established base of customers then you might be able to gain more profit from each one.
These are just a couple of the things you need to think about when you make a strategy for your business development. A good strategy for marketing would take the same kind of thought and shouldn't be ruled out.
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